About saas in India
We work with B2B SaaS companies at Series A through pre-IPO across CRM, HR-tech, fintech, marketing automation, dev tools and project management categories. Our work covers the full acquisition funnel: SEO-driven landing pages, pricing page optimisation, free-trial-to-paid conversion flows, feature pages and competitor differentiation content. We integrate GA4, Mixpanel or PostHog event tracking and build activation dashboards. India-market work includes pricing page optimisation, GST-compliant checkout flows and D2C landing pages alongside B2B playbooks. Typical engagements run 60 to 90 days. Result: 41% lift in trial-to-paid conversion within 90 days.
Challenges we solve
- High bounce rates on the pricing page
- Low free-trial to paid conversion
- Scattered growth experiments
- Weak attribution and funnel analytics
Expected results
- From 1.9% to 2.7% free-trial signup rate.
- From 11% to 16% trial-to-paid.
How we work
- Discovery call. 60 minutes. We map your pricing page, trial flow and activation metrics. NDA on request.
- One-page spec. Within 48 hours. Funnel gaps, pricing benchmarks and PLG experiments. Fixed scope.
- Senior team. No juniors. No offshore handoff. One senior team from kickoff to launch, analytics-wired from day one.
- Weekly demos. Dashboard live from day one. Weekly activation report. IST-friendly hours, async-friendly updates.