About media and publishing in India
We build websites for Indian newspapers, magazines, news portals and digital-first media brands. Our work covers editorial site builds on Sanity or Payload CMS, ad operations with Google Ad Manager and Prebid, CDN architecture for traffic spikes, and multi-author workflow tools. We build for sub-1-second page load on article pages. We add structured data for Google News and implement subscription paywalls. Typical projects run 60 to 120 days. Result: 318% lift in organic article traffic and sub-1-second LCP on article pages.
Challenges we solve
- Strict time-to-publish requirements
- Complex ad operations
- High traffic spikes
- Multi-author editorial workflows
Expected results
- From 4.2s to 0.9s LCP on article pages.
- From 100% to 318% organic article traffic.
How we work
- Discovery call. 60 minutes. We review your editorial workflow, ad stack and traffic patterns. NDA on request.
- One-page spec. Within 48 hours. CMS recommendation, ad operations setup and CDN architecture plan. Fixed scope.
- Senior team. No juniors. No offshore handoff. One senior team from kickoff to launch, CMS-wired from day one.
- Weekly demos. Dashboard live from day one. Weekly traffic and ad revenue report. IST-friendly hours, async-friendly updates.