Company
Core values.
Five values, with real examples and counter-examples. We hire for them, we ship for them, we fire for them.
Each value below is paired with a real example and a real counter-example. The example shows what we want. The counter shows what we reject.
Evidence-led
We measure what matters. We back claims with numbers and sources.
Example
We share case studies with real metrics and named clients where allowed.
Counter
We do not make unbacked superlative claims without a source.
Calm
We are a senior partner, not a salesperson. We say what we mean and mean what we say.
Example
We share a fixed quote in 48 hours and a fixed scope in 30 days.
Counter
We do not create artificial urgency or use pressure tactics.
Senior only
Every project is run by seniors. No juniors hidden in the team.
Example
Every WebGrow24 project is led by a senior engineer and a senior designer.
Counter
We do not sell a senior in the pitch and ship juniors in the build.
Plain language
We write in sentence case, short sentences and no jargon.
Example
We write copy in the WebGrow24 voice: confident, calm, evidence-led.
Counter
We do not use inflated marketing language or generic business jargon.
Owned outcomes
We own the outcome, not just the output. We stay on until the metric moves.
Example
Our SEO engagements commit to a 6-month outcome, with checkpoints along the way.
Counter
We do not hand over a deliverable and walk away.