Lead magnet
SEO audit checklist for Indian SMBs
A 24-point SEO audit you can run on your own site in a weekend. Built for Indian small businesses, founders and operators.
What's inside
- Run a technical SEO audit in 60 minutes.
- Audit Core Web Vitals on mobile with real-user data.
- Audit your on-page SEO with a 24-point checklist.
- Audit your content for thin and duplicated pages.
+18 more items in the full guide
22
Items
Concise, printable, action-oriented.
Format
Printable download, no signup required.
11 min
Read time
Designed for a coffee break.
Free
No signup
Just the guide, no marketing follow-up.
What's inside
A short preview of the sections in the guide.
- Run a technical SEO audit in 60 minutes.
- Audit Core Web Vitals on mobile with real-user data.
- Audit your on-page SEO with a 24-point checklist.
- Audit your content for thin and duplicated pages.
- Audit your backlink profile and toxic links.
- Set up Google Search Console and Bing Webmaster Tools.
- Set up Google Analytics 4.
- Set up conversion tracking for forms, calls and WhatsApp.
- Set up a heatmap and session recording tool.
- Run a content gap analysis against 5 competitors.
- Write a 90-day content plan with topics and keywords.
- Write a 30-day link building plan with outreach targets.
- Audit your local SEO and Google Business Profile.
- Audit your review generation process.
- Set up a review response workflow.
- Set up a weekly reporting cadence.
- Set up an SEO experiment log.
- Set up a content refresh calendar.
- Set up a CRO experimentation roadmap.
- Set up a customer interview script.
- Set up a referral program.
- Sign up for the WebGrow24 newsletter.
How to use this guide
A 60-second reading plan to get the most out of the download.
- 1Skim the one-page summary at the start of the guide first. It is designed to be printed and pinned to a wall.
- 2Pick three sections that match your next 30 days. Skip the rest for now.
- 3Run one section per week. Mark items as done in your task tool. The guide is a checklist, not a manual.
Want help putting this into action?
If you want a senior partner to review your audit, run the playbook with you, or fix the top three items, we reply within one business day.
Frequently asked questions
Is the guide really free?
Yes. No credit card, no email signup. Chat with us on WhatsApp and we will send the guide and a 5-minute walkthrough video.
How long is the guide?
The SEO audit checklist is 24 items. Both include a one-page summary you can print and pin to your wall.
Will you email me more than this?
You get the guide over WhatsApp and one follow-up message. After that you only hear from us when you opt in to the Friday growth tip.
What should I do first?
Start with the 60-minute technical audit. It finds the handful of issues that block crawling, and everything after it is cheaper to fix once those are clear.
Do I need a developer to work through it?
No. Every item is something you can open in a browser and finish yourself. Where an item does need a developer, that page says so rather than leaving you to guess.
What if an item does not apply to my site?
Skip it and write down why. A checklist where you tick every box teaches you nothing. A short list with reasons behind it is what survives the next audit.
Can I share it with my team?
Yes. Print it, drop it in a shared drive, or send it to whoever owns that part of the work. Put a name against each item so two people do not do the same work.
I only have an hour. What do I run?
Items one to six. They cover the technical audit, Core Web Vitals, on-page checks, thin pages and your backlink profile, which is where most of the lost traffic sits.