Case study
B2B SaaS lifts trial-to-paid conversion by 41%
A B2B SaaS company in Hyderabad redesigned their pricing page and onboarding. We lifted trial-to-paid by 41% in 90 days.
The challenge
The SaaS company had a leaky pricing page. Plans were confusing. CTAs were weak. They needed to fix it without breaking their Indian and SEA customer base.
Our approach
- 1We audited the pricing page with session recordings.
- 2We redesigned with three plans.
- 3We highlighted the middle plan as recommended.
- 4We added stronger CTAs and proof.
- 5We reduced friction. No credit card for the trial.
- 6We ran a 60-day A/B test.
- 7We rolled out the winner and tracked the funnel.
Results
18%25.4%
trial to paid conversion
highlower
cost per paid customer
12 days8 days
average time to paid
"Our trial-to-paid lifted by 41% in 90 days. The pricing page is now our best-performing landing surface."
Riya Sharma
VP Marketing, Operata Cloud, Hyderabad
Services delivered
Marketing website design and developmentConversion rate optimization and analytics
Questions about this project
How long did this engagement take?
Ninety days total. Week 1 was audit. Weeks 2 to 4 were build. Weeks 5 to 12 were the A/B test.
What was the team composition?
A senior growth engineer, a senior designer, a senior copywriter and a senior CRO specialist. Four seniors.
Why three plans instead of five?
Three plans is the right number. Five or more splits attention. It lowers conversion.
What was the role of proof on the pricing page?
Proof converts where copy does not. We added logos, quotes and metrics that matter.
Did the engagement touch the broader product?
No. Only the pricing page changed. The trial onboarding changed. The product roadmap kept moving.
How was the test structured?
Fifty-fifty split. Four weeks minimum per variant. We waited for statistical significance. No small samples.
Work with us
Ready to ship your project?
Fixed scope, senior team. Get a quote in 48 hours.
Or call us:+91 96875 72424hello@webgrow24.com