What it is
Framer is WebGrow24's pick for design-led marketing sites where the visual quality of the output needs to match the ambition of the design, and where the client wants to manage simple content updates without a full CMS setup. Unlike website builders that impose constraints through pre-built components, Framer gives designers full creative control — any layout, animation, or interaction that can be designed can be published directly without a developer's involvement. This matters for Indian SMB clients who have a strong visual brand and want to move quickly on campaign sites or product launches without filing development tickets for every copy change. Framer's canvas operates on the same visual model as Figma, which means designers move between the two tools without relearning interaction patterns. The built-in CMS handles blog posts, team member profiles, and case study pages with a data model that non-technical editors can manage independently. For marketing sites targeting Indian audiences, Framer's global CDN delivery with optimised images and fonts means pages load fast without a separate DevOps setup. WebGrow24 uses Framer when a client needs a high-visual-impact marketing presence with light CMS requirements and the budget to skip a full custom build. We avoid Framer when the project requires deep custom functionality, API integrations that need server-side logic, or e-commerce checkout flows where a dedicated platform like Shopify is more appropriate.
Use cases
- High-visual-impact marketing websites where design fidelity is the primary concern
- Landing pages for product launches and seasonal campaigns
- Campaign microsites with short lifespans and fast publishing cycles
- Marketing sites with light CMS needs — blog posts, team profiles, case studies
- Design-led portfolio sites for agencies and creative professionals
- Interactive prototypes that stakeholders can publish and share without developer involvement
- A/B testing landing page variants for performance campaigns
Integration patterns
Common integrations WebGrow24 connects with Framer:
- Figma (importing Figma frames and components directly into Framer)
- Framer Forms (capturing lead data with custom-branded form layouts)
- HubSpot (routing form submissions directly into HubSpot CRM workflows)
- Mailchimp (syncing Framer form submissions to mailing list segments)
- Intercom (passing Framer form data to Intercom for live chat routing)
- Segment (routing Framer analytics events through the Segment pipeline)
- Google Analytics 4 (tracking pageviews and conversions on Framer-published sites)
- Hotjar (session recording on Framer sites to diagnose user friction)
- Zapier (automating Framer form submission workflows to business tools)