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Case study

Multi-specialty clinic lifts qualified leads 4x

A multi-specialty clinic in Mumbai needed more patients. We rebuilt their site and SEO. Good leads rose 4x in 6 months.

The challenge

The clinic site was outdated and slow. Their local SEO was weak. They were losing patients to competitors in Mumbai, Pune and Bengaluru. They needed more good leads without raising ad spend.

Our approach

  1. 1We audited the site and local SEO. We found 20 underperforming service pages.
  2. 2We rebuilt the site on Next.js with a headless CMS. It was server-rendered for speed.
  3. 3We restructured service pages around patient intent. We added FAQ schema.
  4. 4We launched a weekly content program. All posts linked back to service pages.
  5. 5We optimized the Google Business Profile. We built citations and reviews across three cities.
  6. 6We measured weekly. We reported monthly. We iterated quarterly.

Results

8 / month34 / month

qualified appointment requests

3.2s1.4s

Largest Contentful Paint

page 3page 1

average service keyword ranking

"We saw a 4x lift in good leads within six months. The reporting is clear and the team is senior."

Dr. Anika Patel

Director of Marketing, Northshore Health, Mumbai

Services delivered

Marketing website design and developmentTechnical, on-page and local SEOContent and email marketing

Questions about this project

How long did this engagement take?
Six months. Month 1 was the site rebuild. Months 2 to 6 were the content and local SEO program.
What was the team composition?
A senior Next.js engineer, a senior designer and a senior SEO specialist. No juniors. No offshore handoffs.
What stack was the site rebuilt on?
Next.js, a headless CMS, TypeScript, Tailwind, Postgres, edge deploy with HTTP/3 and Brotli.
Did ad spend change during the engagement?
No. The 4x lift in good leads came from organic and conversion improvements, not from extra ad spend. That was the brief.
Was the result typical for healthcare?
It is in line with what we see for well-run local SEO in healthcare. Every clinic is different. We share a realistic projection on the discovery call.
Do you sign NDAs before the discovery call?
Yes. We sign a mutual NDA before any confidential information is shared, on request.
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