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Case study

Neobank cuts onboarding drop-off in half

A neobank in Bengaluru rebuilt their onboarding flow. We cut drop-off in half and lifted funded accounts by 38%.

The challenge

The neobank was losing 70% of sign-ups in the KYC step. The drop-off was hitting the bottom line. They needed to fix it without rebuilding the entire platform, while staying RBI-compliant.

Our approach

  1. 1We audited the onboarding funnel with session recordings.
  2. 2We found the three biggest friction points.
  3. 3We rebuilt the KYC step with Setu.
  4. 4We ran a four-week A/B test.
  5. 5We rolled out the winner and tracked the funnel.

Results

70%35%

KYC step drop-off

12%16.5%

sign-up to funded account

highlower

cost per funded account

"We cut our drop-off in half and lifted funded accounts by 38%. The team knew our compliance limits from day one."

Sahil Khanna

Head of Growth, Clearline Bank, Bengaluru

Services delivered

Custom web app developmentConversion rate optimization and analytics

Questions about this project

How long did this engagement take?
Eight weeks total. Week 1 was the audit. Weeks 2 to 4 were the build. Weeks 5 to 8 were the A/B test and rollout.
What was the team composition?
A senior growth engineer, a senior designer and a senior CRO specialist. Three seniors. No handoffs.
What was the role of session recordings?
We replayed hundreds of sessions to find the biggest issues. Then we fixed each one. Session recordings were the most useful input.
Did the engagement require a full platform rebuild?
No. We rebuilt the KYC step only. The rest of the platform stayed intact. We stayed RBI-compliant throughout.
What was the cost of the engagement?
It depends on scope. We share a fixed quote on the discovery call, not a rate card. The pricing page lists engagement models, not billing-by-the-hour.
Do you work with regulated industries?
Yes. We work with healthcare, fintech and other regulated industries. Compliance is part of the engagement, not a bolt-on.
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