Case study
D2C skincare brand doubles email revenue
A D2C skincare brand in Bengaluru relaunched their store and email program. We doubled email revenue in 6 months, profitably.
The challenge
The brand had a clunky Shopify store. Their email program was weak. Paid social costs were too high. They needed to lift revenue without raising ad spend.
Our approach
- 1We rebuilt the store on Shopify. We used a custom theme. We added India-tuned checkout and Razorpay.
- 2We set up a lifecycle email program. Welcome. Abandoned cart. Post-purchase. Win-back.
- 3We built a content calendar. Email and social tied back to the store.
- 4We audited paid social. We reallocated budget to top-performing creatives.
Results
23 lakh52 lakh
monthly email revenue (multiple)
1.8%3.6%
store conversion rate
highlower
cost per acquisition
"We doubled our email revenue in six months. The team knows the unit economics of D2C in India."
Maya Iyer
Founder, Verdure Skincare, Bengaluru
Services delivered
Marketing website design and developmentContent and email marketing
Questions about this project
How long did this engagement take?
Six months. Month 1 was the store rebuild. Months 2 to 6 were the email program, content calendar and paid social reallocation.
What was the team composition?
A senior Shopify engineer, a senior designer, a senior email marketer and a senior performance marketer. Four seniors. Async-first. Weekly demos.
Why move off the legacy theme?
The legacy theme was slow. It was hard to customise. It did not work well with India checkout. The rebuild paid for itself in the first quarter.
How is Razorpay different from a hosted gateway?
Razorpay supports UPI, netbanking and India-tuned payment methods out of the box, with faster settlement and a better dashboard for Indian D2C. We wire it directly into the checkout.
What was the role of the content calendar?
It tied email and social back to the store with a consistent weekly cadence. Each piece pointed to a product page, a category page or a campaign landing page.
Do you work with founders or marketing teams?
Both. Most D2C engagements start with the founder. They grow into a working partnership with the in-house marketing team. The handoff is documented and trained.
Work with us
Ready to ship your project?
Fixed scope, senior team. Get a quote in 48 hours.
Or call us:+91 96875 72424hello@webgrow24.com