Lead magnet
Growth playbook for Indian SMBs
A 24-step playbook you can run in 90 days. Built for Indian founders and operators who want a real, measurable outcome.
What's inside
- Find your 10 highest-intent search queries.
- Build a one-page offer for each of those queries.
- Set up tracking for form fills, calls and WhatsApp.
- Set up a lead magnet and a 5-email welcome sequence.
+20 more items in the full guide
24
Items
Concise, printable, action-oriented.
Format
Printable download, no signup required.
12 min
Read time
Designed for a coffee break.
Free
No signup
Just the guide, no marketing follow-up.
What's inside
A short preview of the sections in the guide.
- Find your 10 highest-intent search queries.
- Build a one-page offer for each of those queries.
- Set up tracking for form fills, calls and WhatsApp.
- Set up a lead magnet and a 5-email welcome sequence.
- Set up a referral ask in your post-purchase email.
- Set up a customer interview script and run 10 interviews.
- Identify your repeat-buyer segment and build a retention offer.
- Set up a weekly win / loss review.
- Set up a monthly cohort review.
- Set up a quarterly offer review.
- Pick 3 channels you will own (for example SEO + WhatsApp + one offline).
- Drop everything else for 90 days.
- Set a 90-day target for one metric.
- Block 4 hours per week for content.
- Block 4 hours per week for outreach.
- Block 2 hours per week for review.
- Set up a public dashboard with your one metric.
- Set up a private dashboard with your 5 sub-metrics.
- Set up a weekly Friday review.
- Set up a monthly town hall.
- Hire one senior generalist before you hire two specialists.
- Document one process per week.
- Pick one tool to retire each month.
- Sign up for the WebGrow24 newsletter.
How to use this guide
A 60-second reading plan to get the most out of the download.
- 1Skim the one-page summary at the start of the guide first. It is designed to be printed and pinned to a wall.
- 2Pick three sections that match your next 30 days. Skip the rest for now.
- 3Run one section per week. Mark items as done in your task tool. The guide is a checklist, not a manual.
Want help putting this into action?
If you want a senior partner to review your audit, run the playbook with you, or fix the top three items, we reply within one business day.
Frequently asked questions
Is the guide really free?
Yes. No credit card, no email signup. Chat with us on WhatsApp and we will send the guide and a 5-minute walkthrough video.
How long is the guide?
The growth playbook is 24 items. Both include a one-page summary you can print and pin to your wall.
Will you email me more than this?
You get the guide over WhatsApp and one follow-up message. After that you only hear from us when you opt in to the Friday growth tip.
What should I do first?
Start with the first step: find your ten highest-intent search queries. The rest of the playbook gets easier once you know which one you are chasing.
Do I need a developer to work through it?
No. It is written for a founder or operator with about four hours a week. You need to be able to read a dashboard, not write code.
What if an item does not apply to my site?
Skip it and write down why. The playbook exists to protect the four hours you set aside, not to clear 24 boxes.
Can I share it with my team?
Yes. Print it, drop it in a shared drive, or send it to whoever owns that part of the work. Put a name against each item so two people do not do the same work.
I only have an hour. What do I run?
The first three steps. They are the offer work, and nothing later in the playbook gets cheaper until they are finished.